Monday, October 25, 2010

Todays Images

©2010 Michael Kennedy Photography. All rights reserved.

Mad Mike

From the editorial shoot in the Australian outback.
"They say people don't believe in heroes anymore. Well damn them! You and me, Max, we're gonna give them back their heroes!" Mad Max

Sometimes when you fall you fly...

©Michael Kennedy Photography 2010. All rights reserved.

Thursday, October 21, 2010

Campaign Brief Article: Iris set to launch integrated campaign for adidas in lead-up to the FIFA World Cup

"Next week, adidas will launch a new nationwide integrated campaign in sports stores across Australia for its 118PRO boot.

The campaign will position adidas at the forefront of football boot technology, style and comfort, owning the retail space during this key boot-selling time of the lead-up to the FIFA World Cup. The campaign aims to leverage adidas' association with the event itself to drive the brand's local sporting credentials.

adidas tasked iris Sydney with creating a new identity for the adidas 118PRO football boot to launch the boot into adidas own retail and wholesale retail environments. 

The campaign is based on the insight that there's one thing that all football codes in Australia have in common: the hard surfaces on which the sports are played. No matter what level you play at, all football pitches are like concrete. But with its EVA wedge, adiPRENE heel, and TRAXION sole, the 118PRO has been designed to protect and support the foot in these conditions. "

Creative Team: Tom Hoskins and Jon Kelly
Designer: Ronald Acevedo
Photographer: Plummer Kennedy Conspiracy, Getty
Retoucher: Cream
Account Team: Katie Jenks and Douglas Harakal


Shannon Pontin - Aussie Biggest Loser Trainer

Shannon Pontin, Manly local and trainer for Australian Biggest Loser.
©2010 Michael Kennedy Photography. All rights reserved.

Performing Seals

©2010 Michael Kennedy Photography. All Rights Reserved.


© 2010 Michael Kennedy Photography. All rights reserved.

Water Shot - Ophelia 2

©2010 Michael Kennedy Photography. All rights reserved.

Monday, October 18, 2010

Friday, October 15, 2010

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