"Animals are people too" Project featured on Photography Served

Just some recognition for a small personal project, but something of note.

This project was designed to shoot aminals, images traditionally relegated to the "happy snap pile, in a formal was to show their character, dignity and personality, using innovative beauty/portrait lighting. They say never work with animals or children, but I'd say that pig, emus and goats are the most difficult, as we discovered what screaming like a stuck pig actually means. Goats are probably the most unintelligent animals on the planet, and will literally eat anything.

Visit photographyserved.com to give it the "thumbs up"

SMH Media - Spoken by R. Hawke, campaign for literacy

Media for campaign for literacy (ALNF) in this morning's Sydney Morning Herald - Shot of Former Prime Minister R Hawke by Michael Kennedy.

Campaign Brief Article: Iris set to launch integrated campaign for adidas in lead-up to the FIFA World Cup

  
"Next week, adidas will launch a new nationwide integrated campaign in sports stores across Australia for its 118PRO boot.

The campaign will position adidas at the forefront of football boot technology, style and comfort, owning the retail space during this key boot-selling time of the lead-up to the FIFA World Cup. The campaign aims to leverage adidas' association with the event itself to drive the brand's local sporting credentials.
118PRO  

adidas tasked iris Sydney with creating a new identity for the adidas 118PRO football boot to launch the boot into adidas own retail and wholesale retail environments. 

The campaign is based on the insight that there's one thing that all football codes in Australia have in common: the hard surfaces on which the sports are played. No matter what level you play at, all football pitches are like concrete. But with its EVA wedge, adiPRENE heel, and TRAXION sole, the 118PRO has been designed to protect and support the foot in these conditions. "

Credits
Creative Team: Tom Hoskins and Jon Kelly
Designer: Ronald Acevedo
Photographer: Plummer Kennedy Conspiracy, Getty
Retoucher: Cream
Account Team: Katie Jenks and Douglas Harakal

 

Source: Campaign Brief